Wednesday, 25 November 2009

SHOWstudio: Fashion Revolution, exhibition at Somerset House


SHOWstudio: Fashion Revolution is a major exhibition held at Somerset House through Autumn 2009. It is a retrospective of nine years of online innovation, invention and creation. Based around the themes of ‘Process’ ‘Performance’ and ‘Participation’, the exhibition showcases over twenty projects from SHOWstudio’s archives alongside unique new films, artworks and live fashion shoots and events specifically devised for this groundbreaking exhibition.


A showcase of interactive installments, photography, film and fashion, this was an inspiring exhibition, which has filled my head with plenty of ideas, and has made me want to experiment with different media, such as film, and the internet, for this and future projects.


There were 3 interactive attractions in the exhibition which really interested me:
1) Naomi - This was a sculptural rendering of Naomi Campbell's body which exhibition visitors could draw on using graphics tablets.
2) Dress me up, dress me down - viewers dress model Liberty Ross in a live interactive photoshoot, initiated as a response to the industrys overtly oversexualised image.
3) Sound of clothes: Synaesthesia - describing fashion with sounds, a different sound for each area of a jacket.

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